For Online Consumption, the Web Is All About Cool (Scientific American)

18 August 2008, 1:52 pm

[Below is the original script. But a few changes may have been made during the recording of this audio podcast.] One of the more well-marketed 'Web pronouncements" is the "the long tail," referring to a graph depicting consumer behavior online, with a high front hump, followed by a long, flatter tail. First coined in an article by Chris Anderson of WIRED magazine, it later became a book.  ...... read more

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